CIBC / 2021
Carbon Footprint Tracker
An innovative mobile banking feature empowering clients to monitor and comprehend their environmental impact by tracking the carbon footprint of their monthly spending.
BankingSustainabilityMobile
Overview
CIBC Carbon is a mobile banking feature that displays the total carbon footprint of a user's monthly spending in kilograms of CO₂ equivalent, with historical tracking, merchant-based calculations, and sustainability guidance.
Full case study: process, research, and outcomes, available upon request.
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