I’m Ben — a senior product designer leading design for AI-powered decision tools at Enable, turning complex, high-stakes systems into products people actually trust.
Nine years across banking, fintech, crypto, and B2B SaaS. I care about systems more than screens, and the best design — in my experience — is the kind nobody has to think about.
Where I am
The short version.
I’m a senior product designer at Enable, working on rebate management and AI-powered commercial decision tools. Most recently I shipped Partner Analytics & Insights — a real-time, self-serve analytics product for trading partners — and I’m currently leading design for a new AI optimization platform for rebate teams.
Before Enable, I spent time on retail wealth at Fidelity Canada, led design at Ledn (crypto savings & lending — built the design system, shipped the first mobile app), and spent three years on the consumer banking app at CIBC. I started my career in Singapore at the NUS Institute of Systems Science.
The thread is messy domains with high stakes and real constraints. I came up through the University of Waterloo’s Global Business & Digital Arts program — an interdisciplinary degree spanning design, business, and digital media — and have spent the years since translating that breadth into deeper craft on the products that need it most.
How I work
Four things I’ve come to believe.
Design for trust, not just usability.
Especially with AI. Users don't reject AI — they reject AI they can't verify. Every recommendation needs to show its work: the math, the source, the lifecycle, the confidence.
Research isn't a phase. It's the whole job.
Customer sessions, prototype testing, observed behavior — those don't sit at the front of a project, they run all the way through it. The artifact is downstream of the reading.
Reducing complexity is the complexity.
The hardest part of designing for technical products isn't visual. It's making the underlying system legible without flattening what makes it useful. Most ‘simple' interfaces hide complexity that has to surface eventually.
Ship what survives a room.
I do my best work when designers, PMs, engineers, and the people who'll actually use the thing are in the same room — sometimes literally, often async. Strong work survives that pressure. Decorative work doesn't.
Career
Where I’ve been, and what I worked on.
2024 — Present
Enable
Senior Product Designer
Reporting & Analytics squad. Shipped Partner Analytics & Insights (March 2026). Currently leading design for an AI-powered rebate optimization platform.
2024
Fidelity Canada
Senior Product Designer
Portfolio performance and insights features for the retail wealth platform.
2022 — 2023
Ledn
Senior Product Designer
Led product design for crypto savings and lending. Built the design system from scratch and shipped the first mobile app.
2019 — 2022
CIBC
Product Designer
Consumer banking app — carbon footprint tracker, mobile banking widgets, newcomer onboarding. Contributed to the enterprise design system.
2018
NUS Institute of Systems Science
Product Designer (Internship)
Enterprise software UX. My first product role — in Singapore.
What I do
Practices, not tools.
I’m fluent in the usual stack (Figma, prototyping in code, the rest). What actually moves work forward is closer to a set of practices — the things I bring to a team on day one.
- End-to-end product design
- Customer discovery & research
- Prototyping (Figma, code)
- Design systems
- AI product surfaces
- Cross-functional design leadership
Beyond the work
What else I’ve put my time into.
I’ve always thought the ledger that matters most is what you do when nobody’s paying you. A short version of mine:
CIBC — Digital Diversity & Inclusion Network
Network Lead
Led the digital chapter of CIBC's DEI network during my time on the bank's design team.
#movethedial
Designer
Designed for the Toronto-based community advancing women's leadership in tech.
SheHacks & Elle Hacks
Mentor
Mentored student designers at two of Canada's largest women-in-tech hackathons.
Ledn
Co-Chair, Social Committee
Built the rituals and culture that held a remote-first crypto startup together.